Shaan Puri’s Personal Brand Made Millions By Being Lame. Here’s How:

“I wish there was more content on Linkedin.”-- said no one ever.

Well, maybe the Linkedin team might have said that.

But no one else!

When it comes to content, we all try to be extremely quantity-based.

“I’ll just post a lot of content and I’ll become a thought leader”

Because of this mindset, we spend little to no time creating a content strategy.

And then we end up writing stuff about startups, marketing, and team building.

Basically, all the topics every founder talks about on the internet. 

But you know what the problem with that approach is, right?

You go unnoticed!

No one respects a personal brand that posts: “Hard work is the key to success”

As we covered in our last edition on Peter Thiel:

Generic content and generic founders are dead.

You’ve heard it again and again that the only way you can win is by niching down and being unique.

But how do you do it?

To understand that, we will be breaking down Shaan Puri’s ‘Lame Value Proposition’

Lame Value Proposition

First, look at all the latest content pieces uploaded by Shaan Puri:

• “Why you should stop over-optimizing your life.”

• “How to get sh*t done without being busy.”

• “How to develop ‘honey, I’m home!’ energy.”

Before discussing further, answer this:

How many times have you come across a skill or a trait that you know is valuable, but you were ashamed to accept it?

Some examples of it might be:

1. Being in your masculine energy.

2. Smiling in an authoritative way.

3. Speaking in a lower tone to gain respect.

These are the topics that deep down every founder knows they wanna, but don’t accept in public.

Why?

Because it’s lame to talk about it.

This is called the ‘Lame Value Proposition’.

And guess what?

Tapping into these topics is the key to building a personal brand like Shaan Puri.

Shaan Puri, who?

If you don’t know him (which I highly doubt), here’s a little info.

Former CEO of Bebo (sold to Twitch).

Host of My First Million (10M+ downloads/year).

Most importantly, grew his Twitter (X) audience by 100k+ followers in 4 months through his ‘Lame Value Proposition‘ framework.

What the hell is this Lame Value Proposition?

In simple terms, it says:

Talk about something that everyone knows is valuable, but it’s too lame to say out loud.

As Shaan says:

Why?

“I am practicing to be more enthusiastic“.

This is a sentence that will make people cringe (if they decide to say it at all).

And that’s where the goldmine lies.

This is the stuff no one wants to talk about, yet everyone wants to learn.

Apply it for yourself

To make it easier for you, here are some of the ways you can do that for yourself:

1. Recruitment-Based Company:
   Create content on “how to answer the interview question: Do you have any questions for me?”

2. Education Industry:

   Create content on "How to breathe one minute before the examination to release anxiety."

3. Hospitality Industry:

   Create content on "How to do small talk with visitors, specially if the guest is rude."

4. Executive Coach:
   Create content on “How to be firm as well as gentle while firing someone.”

5. Healthcare Industry:

   Create content on “How to communicate with doctor about your personal secrets in a non-embarassing way."

6. Real Estate Industry:

   Create content on “Questions to ask your broker to figure out whether he’s overcharging you or not.”

7. Fitness Industry:

   Create content on “How to punish yourself after you’ve broken your diet promise.”

So there we have it.

A complete breakdown of Shaan Puri’s Lame Value Proposition.

I firmly believe that reverse engineering the top leaders of the industry can create magic for your personal branding journey.

And that’s what I promise to bring to your life. Magic.

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