DO BOLD SHI*T 🎯

DO BOLD STUFF. DOCUMENT IT.

Bold moves that make people stop, stare, and whisper, “What’s this person on?”

That’s what shifts the needle.

Not just for you—but for everyone paying attention.

This idea isn’t new here—it’s a way of life.

I’ve broken it down before in a LinkedIn post; If you haven’t seen it, go check it out. It’s worth the scroll. Link here

In previous newsletter, I wrote, Closed mouths don’t get fed. 

The message was clear: silence is a one-way ticket to nowhere.

That was step one.

Now, We’re taking it further.

If opening up was the first move, this one’s about going all in.

Elon Musk with SpaceX nailed this.  

It wasn’t a vanity project.

He didn’t just throw $100 million of his own money at it for kicks.

He went head-to-head with NASA, Lockheed Martin, Boeing—the big names with bloated budgets and stale ways of doing things.

These industry giants had a backward logic: the higher they climbed, the more their costs spiralled.

Musk saw the problem. Called it out. Loudly.

He wanted to - Slash costs. Break the cycle. Make space accessible for humans.

It wasn’t just about pointing fingers, though.

Musk documented every step, making his moves public.

That’s how you turn bold ideas into movements and attract minds willing to break norms.

One of his hires came from Boeing.

It wasn’t magic. It was audacity. Precision. Bold stuff done loud, and everyone watched.

That’s what I mean when I say, “Document your bold sh*t.” 

It’s how you build story, the character, and the rhythm of your brand. 

So, let’s strip this back to the basics:

1/ DO BOLD STUFF

If you’re going to move, move big.

Break norms, challenge limits, shake up your industry—or build a new one.

Bold doesn’t have to be launching rockets; it can be redefining a platform or breaking new ground.

Bold is whatever feels gutsy to you.

2/ DOCUMENT IT

It’s all about showing.

Document the gritty, the wins, the stakes, losses, and climbs.

This isn’t about a highlight reel; it’s a documentary.

Make it public.

3/ ATTRACT A TRIBE OF BOLD MINDS

Your documentation becomes a signal, an open call.

People who get it—who really get it—will show up.

Not just to watch but to engage and collaborate.

They’ll resonate because they’re out there doing bold stuff, too.

They see themselves in your journey.

4/ EXPAND YOUR SURFACE AREA

Visibility breeds opportunity.

When you consistently put yourself and your bold actions out there, your reach multiplies.

You start appearing on others’ radars, and the right people—those who vibe with your audacity—will take notice.

5/ LEVERAGE

Suddenly, you’re not just one bold person making moves.

You’re part of a community—a tribe—pushing forward, smashing barriers, and creating together.

This network effect is pure exponential growth.

Every connection, every collaboration, every shared idea becomes rocket fuel.

That’s the play here. 

Make moves that count, and don’t keep it quiet.

Closed mouths don’t get fed.

Hidden moves don’t get momentum.

Silence doesn’t change anything.

Oh, and here’s a cool pic I grabbed this past week :)

Till next Thursday, 

Josh 🥷