Bleeding Passion

Every sales call is a stage.

We hop on dozens of calls with founders every week.

The reality is most of them are exploring other ghostwriting agencies. Fair play.

We’re swimming in a big pond with a lot of fish.

It’s no secret that when we speak to someone, they’re likely already in touch with another agency—or three.

So how do we stand out in that sea of options?

Simple. Passion.

It’s not just a word we throw around.

It’s the sauce. It’s the moat.

From business development to account management, from the writers to the founders—everyone at Notice Me(dia) operates with the same die-hard passion for what we do.

Let me tell you how that plays out.

A few days ago, I was on a call with a founder.

We were chopping it up, sharing a few laughs, playing geography (turns out we had a bunch of mutuals).

The vibe was easy, natural.

And then we got to the point.

He said, “Josh, this all sounds great, but I’m speaking to a couple of other agencies. I’ll get back to you in a few weeks.”

Classic.

I said, “Of course. No problem at all. Take your time. I’d even be happy to help you explore your options. Let me know what you like about each package, what you don’t, and what you wish you had.”

But before wrapping up, I paused and said:

“Hey, I just want to leave this call with one thought. I’m sure you’ve picked up on it by now, but there’s no secret—I’m ridiculously passionate about what I do.

Honestly, I’d say my passion does the selling for me.

If you know someone out there who’s more passionate than I am, I’d love to meet them.

In fact, I’d want them on my team. I’m serious— Heck, I’ll put a blank check in front of them. Because if they care that much, I need them on my team.”

There was silence for a moment.

Then he laughed—not the brush-it-off kind of laugh, but the “this guy means business” laugh.

By the time the call wrapped, there was some consideration on their end.

No hard commitments, no immediate decisions.

But something shifted.

Shortly after, the conversation moved forward in a way I didn’t expect.

The co-founder reached out, bringing others into the loop, and the dialogue turned into action.

Questions about next steps. Ideas for collaboration.

Discussions that felt like momentum.

They saw the value and wanted to keep the ball rolling.

Why?

Because passion closes.

Your competition might have bigger teams, fancier case studies, or lower rates.

But they’ll never care more.

And that’s the difference.

Clients don’t just buy expertise—they buy conviction.

They buy into the belief that you’ll fight for their success like it’s your own.

When people feel that kind of energy, they stop shopping around.

They start trusting.

Wanna see what really goes down at Notice Me(dia)?

Peep this LinkedIn post: Link

And if you missed my last newsletter, here’s the one where I broke down “Sending Flowers”

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Oh and here’s a picture I snapped, enjoy!

Catch you next Thursday,
—Josh