Selling isn’t what you think it is.

No one likes to feel sold to.

Most people think selling is all about the pitch. 

A slick slide deck, a killer offer, and boom—client signed.

Wrong.

Everyone loves a thoughtful gesture.

Selling isn’t about what we need—it’s about what they need.

And that’s where "Sending Flowers" comes in.

That’s why we’ve built an entire protocol at Notice Me(dia) around something we call “Sending Flowers.” 

What Exactly Is “Sending Flowers”?

Glad you asked.

Nope, we’re not talking about literal roses (though, hey, that wouldn’t hurt ).

It’s about preparing ourselves—and our prospects—for our metaphorical, eventual marriage.

No hard sells. No big promises upfront.

Just pure, unconditional value.

Here’s what “sending flowers” can look like:

1/ Start with value

Have a conversation that truly focuses on their needs—pain points, challenges, and goals—not yours.

2/ Follow up meaningfully

Send a detailed recap of key takeaways, actionable insights, or tailored resources that hit their exact pain points.

3/ Add a thoughtful touch

Maybe it’s a handwritten note, a small token of appreciation, or a personalised idea—something that shows you were paying attention.

4/ Stay in their orbit

Keep showing up. Engage with their work, offer support when you can, and make sure they know you’re there—without being pushy.

It’s not about “closing the deal.”

It’s about being so helpful and thoughtful that when the timing is right, they want to work with YOU.

Why This Works

Because it’s unexpected.

When’s the last time someone gave you something without asking for anything in return?

That’s what makes this protocol different
1/ It builds trust.
2/ It keeps us top of mind.
3/ It sets the tone for how we’ll show up if we work together.

Know the science behind it - Check this article out.

Who Wants Flowers? 🌹

Sending Flowers” isn’t just a protocol—it’s a mindset.

It’s about giving first, selling second, and always leaving people better than we found them.

As a founder, I’ve never taken what you’d call a “sales call.”

Every single one has been about planting what we like to call goodwill seeds.

Unconditional value, no strings attached.

Sometimes these seeds sprout in a week. Sometimes it takes a month—or even a year. But they always sprout.

If you’re curious about how we roll, I’ve shared more about this approach in this post—take a look.

Also, here’s my last newsletter about Things Nobody Warned Me About, it’s worth a peep. 

Here’s a picture I snapped last week in New York, enjoy!

Catch you next Thursday,
—Josh