The Secret to Long-Term Client Love

Let me steal a line from one of our clients: “Our goal is to make you feel like a whale in our aquarium, not just a fish in our sea.”

Because when they're at the centre of attention, the honeymoon phase never ends. 

If you’ve been in a relationship (business or personal), you know exactly what I’m talking about — that magical period where everything feels effortless, exciting, and new. It’s no different with a client.

But damn, it doesn’t last forever…unless you make it. 

The initial excitement? It fades.

The hype? It slows down. 

It’s natural.

Clients start wondering, “Am I still important?” And that’s when things can begin to slip.

Here’s the thing though:

It starts at the top, all sunshine and rainbows, but then dips as time passes. It happens to everyone. 

But here’s where we get strategic: Why let the excitement die? 

At Notice Me(dia), we’re actively working to flatten that curve so it doesn’t feel like a sudden drop-off. Think of it as a long, slow glide rather than a free fall.

Here’s my thesis: 

We’re all wired to feel like we’re getting more than we give. 

You want your co-founder to work just as hard (or harder), right? Same with your service provider. 

If your clients feel like your service is working harder than their money, they stick around.

We make sure the client feels they’re getting the better end of the trade because that’s when loyalty kicks in and partnerships last.

We hired a Chief Honeymoon Officer — because, yes, we’re that serious. 

And guess what? It worked. Now, clients aren’t just sticking around — they’re talking about how we’ve kept the spark alive.

Because, in the end, a happy client isn’t just one who feels valued. It feels like they’re always getting more than they bargained for.

You can even read about it here on my LinkedIn: Link

1/ Speedy responses are key

We’ve already nailed an average response time of 15 minutes. But we’re not stopping there — we’re gunning for 3 minutes. 24/7, around the clock. 

Because speed shows care. When clients know they can count on you to be right there when they need you, it reinforces that you’re invested in them. It’s a small thing with a significant impact.

2/ Generosity as a sales tactic

Here’s a secret: give more than you take. Seriously, the best sales tactic I’ve ever found is simply this — generosity.

When your clients feel like they’re walking away from each interaction with something valuable, it sticks. Not everything has to be a hard sell. Sometimes, offering insights, advice, or a helping hand without asking for anything in return makes the biggest difference.

Because generosity builds trust — and trust? That’s how you create long-term relationships.

3/ Personal touch goes a long way

It’s the little things that make clients feel like they’re the centre of your universe.

That personal touch — whether it’s remembering small details, sending thoughtful follow-ups, or going the extra mile — is what turns casual clients into long-term, loyal partners.

It’s not just about doing business; it’s about making them feel like they’re the business.

To end, here’s a picture I snapped this week. I hope it adds a little light to your day.

Until next Thursday!

Best moves,
Josh