Sam Parr Built a 35 Million Dollar Empire by Reverse Engineering Emotions. Here’s How:

“I am not even half as wild or crazy as Sam is. Sam’s off the charts.”
—Nathan Barry, Founder of Convertkit

Some people hate him. Some fight with him. Most people love him.

We’re talking about Sam Parr.

Founder of The Hustle, My First Million podcast, and Hampton.

He has one of the most engaged audiences in the world.

Why?

Because he has a way of writing stuff that creates virality and controversy.

And why not?

After all, he literally founded one of the coolest media companies out there.

A couple of years ago, he gave an hour-long session on “Getting eyeballs for your business.”.

In that seminar, he gave the framework behind his massive personal branding success.

Wanna know?

Let’s dive in.

Reverse Engineering from Emotional Responses

There are only 5 types of emotions that your content should generate.
Before writing anything, choose the one emotion you want to target: 

1. Aww 🥰:

Ever thought about why cat videos go viral?

Content that evokes an "aww" response has one of the highest shareability.

Focus on storytelling that highlights the cute or heartwarming aspects.

Some examples of content that you can post in this category: 

• From Garage to Global: How a Founder's Dog Inspired a Billion-Dollar Company

• Heartwarming Story: How My Mentor’s Kindness Transformed my Life as a CEO.

2. LOL🤣:

This one was so obvious. After all, who doesn’t wanna laugh?

Use humor, relatable scenarios, and punchlines.

Examples of content that you can post in this category: 

• The Hilarious Missteps Every Entrepreneur Faces.

• 10 Funniest Office Pranks That Boosted Team Morale at Our Startup.

3. WTF😱:

Every other day, a video of some guy levitating through magic goes viral.

Surprising, shocking, and bizarre content.

Stuff like this captures attention within milliseconds.

Look for the unexpected and the extreme.

Be mindful of the boundaries, of course.

Examples of content: 

• I built my entire business without spending a single ad dollar.

• From Homeless to CEO: The Unbelievable Journey of This Tech Entrepreneur.

4. OHHH!!!🤔

“OHH!! I never thought about it this way!“.

Content pieces like these instantly make you believe that the author is a thought leader in their industry.

Offer a new perspective on a common topic.

Make the audience reconsider their viewpoints.

In other words, presents common topics from fresh angles.

Examples of this type of content: 

• Why Failing Can Be the Best Strategy: A New Perspective on Startups

• How Viewing Customers as Co-Founders Transformed Our Business Model

5. Finally!😮‍💨

“Finally, I understand!“.

This reaction is evoked by demystifying complex topics.

It’s all about providing clarity.

Break down complex ideas into simple, digestible parts using clear explanations and visuals.

Examples of content: 

• "Demystifying Venture Capital: A Beginner's Guide for First-Time Founders"

• "The ABCs of Scaling Your Startup: Simple Steps for Complex Growth Challenges"

And we did it.

A complete breakdown of using emotions as your north star metric.

I firmly believe that reverse engineering the top leaders of the industry can create magic for your personal branding journey.

And that’s what I promise to bring to your life. Magic.

So, do subscribe to this newsletter if you want this type of post straight to your inbox.

Also, send it over to your friends too. Thanks :)

Let’s meet next Thursday.

Your Big Brand Theory, Professor Josh!

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