Sahil Bloom's Content Flywheel is Fueling his 8-Figure Holding Company. Here’s How:

A former Stanford pitcher.

Today’s LinkedIn and finance superstar.

Sounds weird, right? 

From leading the Stanford Baseball Team to managing a $3.5 billion investment fund and serving on multiple company boards.

Sahil Bloom’s work ethic is monstrous.

That’s probably why he has built one of the biggest personal brands in the productivity and self-improvement niche.

Today, Sahil is a top finance educator with over 280,000 LinkedIn followers and 400,000+ newsletter subscribers.

But, do you know what I love most about him?

The fact that he bridges the gap between complex financial concepts and everyday understanding so beautifully.

What do I mean by that?

Let’s uncover.

Today, We’re gonna cover:

• Sahil’s Content Flywheel

• How can you apply his framework for yourself?

• How to differentiate yourself from the crowd

• Build trust among your audience

Anyway, today he owns a creator-led holding company.

It’s basically a network of 10+ agencies worth tens of millions, powered by some of the world's biggest creators.

Some examples are Ali Abdaal, Codie Sanchez, Sam Parr, and Nathan Barry.

And guess what? All of the deal flow happens through his and these creators’ audiences.

In today’s edition, we’ll discuss his personal branding strategy and explain how you can apply it to your own business.

Ready?
Then, let’s dive in.

The Sahil Bloom Content Flywheel

1. Picking his Content Split

Sahil's content is split into three categories:

1. Education (Mental models, finance, business frameworks).
2. Case studies (Cool historical figures, business leaders).
3. Stories (Using his own journey to strike inspiration into his audience).

He doesn't follow a strict calendar but writes in real-time.

For example, if there’s a great event going on (think Super Bowl), you’ll see a piece of content from Sahil Bloom within the next two days.

2. Creating a LinkedIn "Blog"

After a handful of posts, Sahil saw he was building a valuable knowledge base.

He started a pinned post linking to over 100 of his other posts.

The end goal is simple:

He is not trying to build random posts on his platform.

He is trying to create a content ecosystem.

3. Doubling down on what is working

To understand what works, Sahil spent hundreds of hours studying LinkedIn.

He’s not the person who thinks of something and says: “Hey, this is going to be my thing.”

He is the man who experiments.

He hustled for distribution by sharing his posts as comments on other popular content, getting millions of extra impressions.

More importantly, he kept posting and commenting on things from different angles and formats.

Finally, he cracked what goes viral and what doesn’t based on the audience's responses.

4. Not taking the common route.

Sahil could’ve easily made millions by selling courses and membership programs.

But he decided not to do that.

And constantly add value for years without expecting anything in return.

And as the universal law of karma goes, the more you give, the more you receive.

Sahil has amassed such a loyal audience that they are ready to pay for anything Sahil launches in the future. (This will most probably be a book.)

This is all fine. But what about you?

As Convertkit’s founder, Nathan Barry, says, Sahil is the most hardworking personal brand he has ever seen.

But you are already managing your business, your team, and so much more.

What do you do at this point?

Luckily, you don’t have to apply his personal branding strategy bit by bit.

Here’s a 3-step framework on how you can apply Sahil’s strategy in your life:

Step 1: Establish What Makes You ‘You’.

• Identify Your Niche: Determine what makes you unique and the specific area where you can provide the most value.
  
  This can be your expertise in your industry—a unique approach to a common problem or your personal experiences and insights.
  

• Define Your Audience: Identify who you want to reach.
  
  Understand their needs, challenges, and interests.
  
  This will tailor your content and messaging to resonate with them.
  

• Craft Your Personal Brand Statement: Develop a clear statement that communicates who you are, what you do, and what you offer.
  
  This will be the foundation of your personal brand and guide all of your content and interactions.

Step 2: Create and Share That Statement Again and Again…

• Content Creation Plan: Follow Sahil’s approach by categorizing your content into categories or pillars.

  
  For education, focus on sharing insights, mental models, industry knowledge, and decision-making frameworks.
  
  For narratives, share stories about lesser-known figures or interesting events in your field that provide valuable lessons.
  

• Use the Feynman Technique: Write about what you know and use research to fill gaps in your knowledge.

  Learn more about the Feynman Technique.

  
  This not only improves your understanding but makes sure that your content is accurate and gives a unique insight.
  

• Engage with Real-Time Trends: Create content that ties into current events and trending topics within your niche.
  
  This keeps your content relevant. (and of course, it gets you great fame ;))
  

Step 3: Engage and Build Trust with Your Audience

• Active Community Engagement: Respond to comments, engage in discussions, and participate in relevant conversations on platforms like LinkedIn.
  
  This helps build relationships and establishes you as an approachable and knowledgeable figure in your field.
  

• Deliver Value Before Asking for Anything: Share your knowledge freely and provide actionable insights.
  
  This builds goodwill and trust among your audience, making them more likely to support you in the future.
  

• Network Strategically: Connect with other thought leaders and influencers in your niche.
  
  Engage with their content and collaborate when possible.
  
  This expands your reach and associates you with other respected figures in your industry.
  

• Measure and Adapt: Use analytics to track the performance of your content and engagement.
  
  Pay attention to what resonates most with your audience and adapt your strategy accordingly.
  
  This process helps refine your approach and ensures that you experience growth, not once, not twice, but every day.

So there we have it.

A complete breakdown of Sahil Bloom’s personal brand strategy.

I firmly believe that reverse engineering the top leaders of the industry can create magic for your personal branding journey.

And that’s what I promise to bring to your life. Magic.

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Let’s meet next Thursday.

Your Big Brand Theory Professor Josh!