Recession-Proof Your Agency

When the economy’s booming, companies are throwing money at everything.

Marketing, expansion, growth—if it promises even a 5% boost,it’s a green light.

But the minute the economy stumbles, companies start trimming the fat. 

Smaller teams and snip snip—the marketing budget is usually first on the chopping block. And guess what? Agencies are the first to go.

So, how do you avoid being “expendable”?

You don’t just show up—you become irreplaceable.

Now, hear me out:

In good times or bad, you need to be that partner they can’t live without.

How do you do that?

It’s not some magical marketing trick; it’s actually simpler—and harder—than you think.

Respond faster.

Do better work.

And go beyond.

What does that look like in real life?

At Notice Me(dia), we’re trying to nail this down to a science. And here are the principles we live by to make that happen

1/ Willing to Chew Glass for Our Clients

That’s the mindset you need in this market. 

We’re willing to chew glass for our clients. No fluff, no excuses.

Responding to every single client inquiry—an edit, a suggestion, a content idea—within a few minutes, 24/7. Clients need to know they can count on you whether it’s the middle of the night, during a busy afternoon, or even a Saturday at 11:30 PM.

Just last Saturday, one of our clients sent a voice note at 11:30 PM. I responded at 11:31. Then, they sent another message at midnight. Guess what? Our team responded immediately.

That’s the secret sauce of why clients keep coming back.

2/ ROI is Our Promise, and We Overdeliver

Your work isn’t just about making things look pretty. 

It’s about making clients money. It should not be a “fun” expense when times are good.

But a necessary expense during good times and tough times.

If you can’t prove ROI, then it’s just another line on the budget.

Don’t just be a PR team but also the sales team, directly driving results.

3/ Surpass Expectations, EVERY. SINGLE. TIME

Don’t just meet expectations; annihilate them. 

Here at Notice Me(dia) our approach is to always deliver more than promised. We aim for 1.5x on everything—deliverables, timelines, or responsiveness.

Clients expect good work. They expect you to hit deadlines. Cool, that’s the baseline. 

But what if you’re not just on time—you’re early, and the work is next-level? 

Tell the client they’ll get five posts this week? We’ll deliver seven. 

Tell them we’ll respond in 30 minutes? We respond in 10.

Always aim to go 1.5x more in everything—deliverables, timelines, promises, and expectations.

That’s the difference between being an “extra expense” and becoming their right-hand man.

 In order to position yourself as a commodity in a valid extension of the team, you need to go beyond—overdeliver, provide exceptional service, and add real value.

That’s how you stick out—and become irreplaceable.

To wrap it up, here’s a sunset shot that I had to share—because, hey, pictures speak louder than words sometimes. Consider it a small glimpse into my world.

Enjoy, and I’ll catch you next Thursday.

Best moves,
Josh