Okay, so for those who are new here, we REBRANDED, completely. Here’s what to expect:

1/ more personal content

2/ Deep dives into a growing agency founder’s mind

3/ Stories and reflections that have never been publicly shared

Here goes the first, in collaboration with my good Australian mate, Mivin Matthew, on the dimensions of words. 🧘🏻

The poet creates the dimensions,

And the maverick forms the being who experiences them.

Together they create the framework of Dimensional writing.

Thesis Introduction

In an attempt to define a current understanding of dimensional writing, it can be useful to employ mathematical notions to bridge the two worlds.

Here’s why;

Dimensions are physically perceived, and mentally experienced.

Writing is a physical task and a mental labour.

Reading is a material act and a limitless metaphysical adventure.

And so in this attempt to explain how they tie in together at a deeper level, we will label the value of dimensional writing through how they manifest in physical, and mathematical, definitions of dimension.

After dissecting, analysing and studying over 3,000 pieces of content, I felt this lacking sense. Kind of like a blueprint was missing.

See, I would read these content pieces and began to notice different “dimensions” that the posts were written in. Yet, I couldn’t articulate this properly.

See, writing, in its truest form, is art – every individual being an artist. Every artist fostering their unique style. 

Across all writing carries dimensions – 1-dimensional - through 4-dimensional, and completely different worlds in-between.

Writing and art are comparable to a corpse – first comes the bones, tendons, ligaments … following, the injection of blood, organs, function … then consciousness, a mind, thoughts … and lastly, more importantly, experiences, where life truly happens.

Or in simple words:

First comes letters which form words.

Words come together to form phrases, to then form paragraphs.

Bundles of words are put together to create meaning and impact.

Through experiences, all these points are tied in and interpreted uniquely by each human-being.

We welcome you to this piece – exploring the different dimensions of writing, through our dimensional framework.

1D: we see

2D: we learn

3D: we feel

4D: we imagine

1D. Length. We See

Starting with the basics.

Straight to the point.

Pen to Paper.

This dimension is what I find most useful during ideation and brainstorming.

Ensuring information is stored on a plane.

One singular, linear plane.

With straight facts.

Just enough information.

For future retrieval.

//

Words, in their most basic form, are combinations of letters, grouped together to form a word.

Somewhat like a corpse.

In its most simple, basic form, a corpse is composed of bones – formed together with ligaments and tendons – to create a body.

In its most simple form, 1-dimensional writing doesn’t mean much.

This is where sense comes into play – the combination of multiple words, fused together to form phrases, sentences and paragraphs.

2D. Length + Width. We Learn

From this singular plane, the ideas expand horizontally.

We now have two axes, and with this comes increased storage.

And the introduction of meaning.

The storage of information now holds more nodes of value.

Optimised for learning.

//

Take 5 letters. From the same 5 letters, you can create 100+ words – all based on the letters’ placement. Moreover, take below, an anagram example: ‘alert’ and ‘later’.

Alert: Speed, present, attentive.

Later: Delay, less present.

Isn’t it fascinating how much can be changed by so little?

This dimension represents what can be changed by combining words together to form meaning.

On the theme of our corps analogy, we now give our corpse a blood-line, organs, a respiratory system …

We no longer have a soulless structure.

3D. Length + Width + Depth. We Feel

Similar to the physical world we reside in - 3D writing has depth.

Like this world, our bodies can house, more. Like us, It is aware of itself, inviting sensation.

The feeling that comes from entering this dimension is real.

//

Now, think of that book you were once (or are currently) glued to. The one that puts you in a chokehold, capturing your complete, undivided attention.

Shall I explain why you are so peeled?

You quite literally feel. Right?

Reading word-by-word, line-by-line … your eyes remain glued.

You start to feel as if the scene is real. You can, quite literally, see the character floating above your white page, watching as if there is a full-on play being performed in front of you.

You start giving life to the characters; suddenly, Claire, the 19-year old red-head, wearing the pink flowy, vintage, 80’s looking skirt, appears in front of you, strolling through the noisy streets of New York city, as the traffic plays in the background, a symphony of horns blasting up the cracked streets.

3-dimensional writing allows words to come alive – allowing you to see, smell, even taste.

Similar to a corpse, composed of bones, ligaments, tendons – given its bloodstream, organs, a brain, oxygen, now granted consciousness, a soul.

4D. Length + Width + Depth + Time [?]. We Imagine

This is where the magic happens.

All previous dimensions exist here.

While you sift through the words on the page, they work in harmony to let you create your own space.

Your own world.

One that you create, and navigate.

When you read 4D writing, you travel through space and time.

Animating the words off the page through an endless array of

memory,

experience,

emotion,

and anything else that rises from the mere sight of 4D writing.

You don’t even have to concentrate on the act of reading.

You could have just read the title, or glimpsed a sentence.

And what follows is captivation designed by your very own imagination.

This is the power of 4D writing.

It escapes the confines of physical dimensions.

Breaking the mathematical notions that we use to explain our reality.

4D writing is created from the intention to share value, without attachment to its interpretation.

//

Now, where all the dimensions collide.

The bones, ligaments, tendons, bloodstream, organs, brain, oxygen, consciousness, soul, NOW form a body, a live being. A human.

What comes next?

If you’ve been following, it is almost appropriate to ask … Well, now what? How do we intend to combine these different dimensions, writing principals, and human anatomy … ?

Now, that human lives.

The human begins experiencing life, scenarios, the world.

From living – from these experiences – comes perspective.

In most writing pieces we see in our everyday life; we read, we think, we forget.

That, by definition, is ordinary writing.

Good writing, on the other hand, allows you to think … to envision … to imagine. Along the lines of our 3-dimensional definition.

Whereas the best pieces of writing; think ads, your live-or-die quotes, sayings …

Those make you imagine.

Letters come together to make words.

Words are fused and woven one-another to create phrases, sentences and paragraphs.

Paragraphs are strategically sorted to allow you to feel, to taste, to see, to interpret.

Combining all these aspects allows you to then imagine.

Because of your unique experiences as an individual, in your own unique world, you are granted a unique perspective.

Personally, a quote that has carried great impact on my day-to-day, particularly the work that we do, stems from a saying by rapper, artist, Kanye West:

“Closed mouths don’t get fed”

Now, good luck explaining the significance it carries, to me, to an Accountant (as an example).

Why? Simply because of our unique footprint / experiences.

4-dimensional writing enables you to interpret a piece of writing, regardless of how lengthy or concise it may be, based on your experiences, which cannot be replicated by another individual.

Crazy if you think about it.

To draw back to our body, our corpse, we now inject perspective.

The future dimensions

With all this being said, what will writing look like in the future -

How will we evolve in the way we communicate through the written form?

More importantly, what will be the impact of our written choices…

Sharing stories, unbound by dimension.

There will be a few pioneers who lead us into these uncharted territories.

Who they are I know not.

But I do know they will be the ones who care about, and value, the art of writing, today.

//

Writing equals art. Plain and simple.

Easy to extrapolate – after dissecting millions of words and thousands of pieces.

Yet, this framework was missing. The different dimensions of writing is something us writers think about, but few can articulate.

Similar to art, a piece can be interpreted 1000 different ways.

I see a man feeding a monkey.

No, that is an elderly couple controlling the dance floor.

Crazy how deep words impact if you really think of it.