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- His Personal Brand Scaled Him to $3.5 Billion—Here's How
His Personal Brand Scaled Him to $3.5 Billion—Here's How
'The Rock'-solid IRC framework of social selling that you can start applying today.
The Big Brand Theory
April 25, 2024
Let me guess.
You have tried building your personal brand before.
You’ve posted a couple of company group photos, and some linkedin posts talking about how your products are the best in the industry.
You thought the world was gonna pray on your feet, instead…
Cricket noise * complete silence *.
No one reacted to it, except two of your friends and your cousin.
On the other hand, Dwayne ‘The Rock’ Johnson has successfully used his personal brand to scale his Tequilla business to $3.5 billion, making it the fastest growing tequila company of all time.
What?
But how did he do it?
Let’s uncover.