Imagine if you discovered you’ve had an “unfair advantage” this whole time.

And, you could utilize it to create a standout ‘personal brand’. 

There’s someone out there using it again and again for years.

Confused or did you guess it? 

Ali Abdaal

Productivity guru, best-selling author, and an outstanding educator.

Has a whopping 5.74 million subscribers on YouTube

But did you know he started out by creating music video covers?

Why did he stop that, you ask?

Because he found his “unfair advantage”.

When Ali started, there were numerous music creators online who were at the top of their game.

Ali, on the other hand, was still learning.

He understood it would be extremely hard to stand out.

If he continued, maybe he would have gotten better and gained followers.

However, would creating a successful brand and a massive following like the one he enjoys today is possible?

We all agree the answer is no.

Ali not only realized this but also found the unfair advantage that had enabled him to

• Make it big as a creator

• Launch his course which made $70,000 in a single day

• Write a New York Times bestselling book Feel-Good Productivity

But What is His “Unfair Advantage” and How Can You Find Yours?

Ali recognized his unfair advantages, which were:

• A Cambridge education

• Teaching skill 

• A medical degree 
  

“Unfair Advantage” is the idea that everyone has unique strengths, experiences, and circumstances that can be leveraged as advantages in their personal and professional life.

Now, I know what you are thinking.

But I didn’t study at some prestigious University or I don’t have a specialized education.

The Good News is— It doesn’t matter. 

Yes!

You too can create a successful personal brand like Ali Abdaal by recognizing and embracing your unfair advantages. 

Let’s Find Your Unfair Advantage👇🏼

Explore this simplified 3-step framework to find and use your unfair advantage for personal branding:

Step 1: Uncover Your Unique Strengths

• Conduct a Skills Audit

Make a list of your top skills and accomplishments. Highlight any niche expertise or standout achievements that are uncommon in your field.

• Map Your Experiences

Identify specific experiences or challenges you’ve overcome that have given you unique insights or advantages. This could include projects, roles, or personal journeys.

• Perform a SWOT Analysis

Analyze your strengths, weaknesses, opportunities, and threats to pinpoint what you do better or differently than others.

Step 2: Craft and Communicate Your Unique Brand

• Develop a Personal Brand Statement

Create a concise statement that encapsulates your unique skills, experiences, and what you offer. Focus on what sets you apart from others in your industry.

• Design Your Brand Identity

Choose visual and verbal elements (logo, colours, tone) that reflect your unique brand. Ensure consistency across all platforms.

• Create a Signature Content Series

Develop a series of content pieces (blog posts, videos, or podcasts) that showcase your unique expertise. Make sure each piece aligns with your brand statement and provides value.

Step 3: Engage, Measure, and Evolve

• Build Strategic Relationships

Connect with influencers, industry leaders, or communities that align with your brand. Collaborate on projects or share your expertise to broaden your reach.

• Track Metrics and Gather Feedback

Use analytics tools to measure the impact of your content and brand activities. Collect feedback from your audience to understand what resonates and adjust your approach accordingly.

• Iterate and Innovate

Continuously refine your brand based on feedback and performance data. Stay flexible and open to evolving your strategy to maintain relevance and leverage new opportunities.

I firmly believe that reverse engineering the top leaders of the industry can create magic for your personal branding journey.

And that’s what I promise to bring to your life. Magic.

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Let’s meet next Thursday.

Your Big Brand Theory,