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Andrew Wilkinson Built His Personal Brand By Leveraging Others’ Audience. Here’s How:
Can you become a personal branding legend by leveraging other influencer networks? Well, it seems like you can.
The Big Brand Theory
August 01, 2024
“You can actually apply the principles of personal branding with zero followers.”--Chris Do.
Andrew Wilkinson is a living example of this.
A legendary entrepreneur and investor today, Andrew Wilkinson was once a young college dropout working as a barista.
From making $6.50 an hour, Andrew Wilkinson went on to build a business valued at more than a billion dollars by the time he was 36.
Can you believe how inspiring this is?
Guess what?
Published on the 9th of July 2024, Andrew Wilkinson’s book is already a best-seller.
Oh, he must have had millions of followers.
Well, he doesn’t.
In this digital era, where authors are ready to do anything to create a strong social media presence, Andrew took a more strategic approach.
With a following of 244k on X and merely 4.7k on YouTube, how did Andrew drive such huge sales to his book in a matter of days?
What if I told you the answer is: