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- Andrew Wilkinson Built His Personal Brand By Leveraging Others’ Audience. Here’s How:
Andrew Wilkinson Built His Personal Brand By Leveraging Others’ Audience. Here’s How:
Can you become a personal branding legend by leveraging other influencer networks? Well, it seems like you can.
“You can actually apply the principles of personal branding with zero followers.”--Chris Do.
Andrew Wilkinson is a living example of this.
A legendary entrepreneur and investor today, Andrew Wilkinson was once a young college dropout working as a barista.
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From making $6.50 an hour, Andrew Wilkinson went on to build a business valued at more than a billion dollars by the time he was 36.
Can you believe how inspiring this is?
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Guess what?
Published on the 9th of July 2024, Andrew Wilkinson’s book is already a best-seller.
Oh, he must have had millions of followers.
Well, he doesn’t.
In this digital era, where authors are ready to do anything to create a strong social media presence, Andrew took a more strategic approach.
With a following of 244k on X and merely 4.7k on YouTube, how did Andrew drive such huge sales to his book in a matter of days?
What if I told you the answer is: